Cross-border E-commerce Services in Germany

We have been deeply engaged in the German cross-border e-commerce field for many years and fully understand the challenges and opportunities faced by Chinese sellers in expanding into overseas markets. We are not only familiar with the operating rules and algorithms of major German e-commerce platforms such as Amazon, Ebay, Alibaba, Etsy, Shein, Temu, Otto, Kaufland, but also well aware of German consumers’ shopping habits and preferences. We firmly believe that every Chinese brand has the potential to shine in the German market.

With our years of practical experience and accurate grasp of each platform's uniqueness, we tailor a one-stop solution for you, covering everything from store onboarding guidance, market research analysis, to refined operations. Our core competitiveness lies in integrating precise SEO optimization, efficient advertising placement, and compelling listing optimization into an effective growth strategy.

In terms of SEO optimization, we don’t just stack keywords; instead, we dig deep into German consumers’ search habits and potential needs, and combine the characteristics of each platform’s search algorithms to comprehensively optimize your product titles, descriptions, keyword tags, and more. This ensures that your products precisely reach target users, achieve higher rankings in organic search results, and thus increase natural traffic and exposure.

For Listing optimization, we don’t just translate product information. We write attractive, informative, and culturally appropriate product descriptions from the perspective of German consumers. We focus on highlighting core selling points and competitive advantages, complemented with high-quality images and videos, to create a professional and engaging listing page that effectively boosts buyer interest and conversion rates.

In terms of Advertising placement, we are well-versed in the advertising systems of Amazon Ads, Ebay Ads, Etsy Ads, and other platforms. We can develop the best advertising strategy based on your product features, budget, and marketing goals. Through refined keyword management, smart bidding adjustments, and continuous A/B testing, we maximize advertising conversion efficiency, reduce costs, and optimize your return on investment.

Our ultimate goal is to help your store stand out in the highly competitive German market—not just to achieve rapid sales growth, but more importantly, to establish your brand influence, win the trust and loyalty of German consumers, and lay a solid foundation for long-term development. We believe that with our professional services and your quality products, your brand is bound to achieve remarkable success in the German market.



Major E-commerce Platforms in Germany

Feature: Germany's largest comprehensive e-commerce platform, wide user coverage, mature logistics system (FBA)
Suitable for sellers: Sellers aiming for high sales volume, focused on brand building, and wishing to leverage the platform's strong logistics capability
Feature: Started with auctions and second-hand goods, now growing in new product sales; diverse user base, price-sensitive
Suitable for sellers: Those selling unique or rare items, or wanting to attract buyers through bidding model
Feature: Focused on handmade, vintage, and creative goods; buyer group has high artistic taste and personalized needs
Suitable for sellers: Sellers offering original design, handmade, and uniquely artistic products
Feature: Global leading B2B platform focused on wholesale sourcing, covers buyers worldwide
Suitable for sellers: Factories, manufacturers, or wholesalers looking to reach global bulk buyers
Feature: Fast fashion e-commerce giant known for rapid style updates and affordable prices, targets young fashion-conscious consumers
Suitable for sellers: Sellers with agile supply chains and ability to quickly adapt to fashion trends
Feature: Emerging platform with rapid expansion through competitive pricing and wide product categories, focused on value and user experience
Suitable for sellers: Sellers with cost advantages or those looking to expand quickly, whether beginners or experienced
Feature: Traditional German e-commerce platform specializing in home appliances, furniture, and fashion; mature customer base values quality and service
Suitable for sellers: Sellers of high-quality and durable products, focused on brand image and service experience
Feature: Online business is an extension of the Kaufland physical retail giant; rich product categories covering all aspects of life
Suitable for sellers: Sellers of mass consumer goods, household items, food, etc., who want to leverage the brand influence of physical stores
SEO Optimization

SEO Optimization (Search Engine Optimization)

  • Amazon: In-depth research on A9/A10 algorithm, optimize Title, Bullet Points and Search Terms to improve organic ranking and exposure.
  • eBay: Optimize title, description and item specifics based on Cassini search characteristics to enhance visibility.
  • Etsy: Focus on handmade/custom keywords and tag optimization, balancing Etsy and Google/Bing search traffic.
  • Shein & Temu: Optimize title and short description using trending keywords and promotional terms to gain recommendations.
  • Otto & Kaufland: Optimize titles and attribute information based on category structure and local search habits to improve rankings on the platform and Google.
  • Alibaba: Optimize specs, applications, and functional keywords for B2B buyers, attracting German enterprise clients.
Ad Placement

Advertising (PPC Ad Management)

  • Amazon Ads: Expert in Sponsored ad types, optimize matching and bidding strategies to reduce ACOS and improve conversion rates.
  • eBay Ads: Use standard and advanced promotions with differentiated strategies to boost impressions and conversions.
  • Etsy Ads: Optimize bids based on product features and budget to improve ad ROI and sales.
  • Shein & Temu: Stay updated with platform policies, use internal recommendations and search ads flexibly to drive traffic.
  • Otto & Kaufland: Implement precise display ads and product promotion strategies to increase internal traffic share.
  • Alibaba: Skilled in P4P bidding system and window display promotions to enhance exposure and inquiries.
Listing Optimization

Listing Optimization (Product Content Optimization)

  • Structure Optimization: Create high-quality titles and descriptions that highlight key selling points and unique value.
  • Image Optimization: Provide high-resolution multi-angle images to build buyer confidence.
  • Content Differentiation: Tailor content structure and messaging to fit platform style and language preferences.
  • Localization: Listings are written by native German speakers to ensure professionalism and cultural alignment.

Success Stories

We have helped Chinese sellers from various industries achieve breakthroughs on major platforms

Amazon – Success Story of Smart Home Brand A from Shenzhen

Client Background: Client A is an electronics company from Shenzhen specializing in smart home products, with its own R&D and assembly factory. Core products include smart cameras, doorbells, and home sensors. They aimed to enter the European and American markets via Amazon.

Challenges: Despite high product quality, the client faced low traffic on Amazon US, poor search ranking, low ad CTR, unappealing listings, and high ad costs with little return.

Our Solutions:

  • SEO Optimization: Keyword research for target markets, rewriting titles and bullet points around high-volume terms like "smart home camera", and optimizing backend Search Terms with long-tail keywords.
  • Listing Optimization: Created professional product videos for A+ content, retook product photos including usage scenarios, details, and installation steps to enhance visual appeal.
  • Advertising: Multi-stage strategy: early phase focused on visibility using auto + exact match campaigns, then scaled up with Sponsored Products and Brands; used negative keywords and bid adjustments to reduce ACOS to around 18%.

Results: Within 3 months, smart camera products ranked on the first page for core keywords. Daily impressions tripled, CTR increased by 47%, and conversion rate rose above 12%. Monthly unit sales grew over 50%, and the product earned the “Amazon Best Seller” tag by month 3. Client reported “results exceeded expectations” and continued cooperation for European market expansion.

eBay – Auto Parts Factory B's Breakthrough in Europe

Client Background: Client B is a Guangzhou-based automotive parts manufacturer focusing on steering wheel covers, brake lights, and car mods. Previously only sold on 1688 and domestic platforms.

Challenges: No prior eBay experience; issues with registration, categorization, logistics, low exposure, poor keyword choices, incomplete product info (vehicle compatibility, specs), and low conversion.

Our Solutions:

  • Store Setup & Compliance: Assisted with opening UK and German eBay stores, created brand banners, guided VAT registration, return policy, and shipping setup.
  • Listing Optimization: Rewrote titles (including model, year, function), item specifics, and descriptions; provided bilingual EN/DE translations for local search habits.
  • Advertising & Logistics: Used Promoted Listings Standard with focus keywords for hot models, ran discounts during events, and optimized shipping with DHL and EU-special lines.

Results: Overall impressions on UK & DE eBay increased ~280%. Steering wheel covers earned “Top Rated” badge for 2 months. Monthly sales doubled within half a year; some SKUs surpassed 100 daily orders. Client now planning expansion to eBay France and Italy, calling it their “first taste of real platform success.”

Alibaba – Custom Industrial Parts Factory C's B2B Breakthrough

Client Background: Client C is a medium-sized CNC machining factory from Ningbo focusing on custom low-volume, non-standard industrial parts like titanium seals, custom flanges, corrosion-resistant bushings. Mainly relied on traditional trade and exhibitions before.

Challenges: First time using Alibaba international site; listing didn’t clearly convey custom capabilities and technical strengths, resulting in low-quality inquiries or mismatched buyers.

Our Solutions:

  • Precise SEO: Keyword research on “custom machined parts”, “non-standard CNC component”, “OEM precision flange”, optimized title, detail page, and tags; highlighted customization process, MOQ flexibility, and wide application scope.
  • Listing Content Revamp: Redesigned main images, added factory photos, equipment images, and past project examples. Emphasized drawing-based production, high-temp/high-pressure materials, and EU/US certification.
  • Targeted P4P Ads: Focused on high-value markets (Germany, North America, Netherlands, Poland) with long-tail keywords and buyer targeting; showcased key products via window displays to increase trust.

Results: Keyword ranking significantly improved in 30 days. Daily impressions tripled. Received inquiries from Germany and Canada, each averaging over $5,000. 3–4 out of every 10 inquiries reached sampling stage. One German buyer signed long-term deal for monthly batch orders worth $300,000 in the first year. Client called this a “qualitative leap in getting real industrial clients online.”






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